Our Commitment to Your Privacy

Last updated: December 29, 2025

Lull.com is a website owned and operated by Lull Ventures, LLC (“Lull”, "we" or "us"). We understand how important your privacy is to you, so we are committed to assuring your privacy. This page outlines all of the steps we take to protect your privacy and what we do with your information that you provide to us through our web site, www.LULL.COM

Privacy Pledge:

We are the sole owner of all information collected on this site. We fully disclose our privacy policy in this document. If you have any questions or comments, you are invited to contact us.

Protecting Your Information:

We use SSL-encryption technology when transferring and receiving consumer data on our and our affiliates' websites to protect your personal information. We have partnered with VeriSign or other equally reliable encryption services to protect against the loss, misuse or alteration of information that we have collected from you. The servers that we store information on are kept in a secure environment. However, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your information, you acknowledge that there are security and privacy limitations of the Internet which are beyond our control; the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and any such information and data may be viewed or tampered with in transit by a third party. We make no warranty, express, implied, or otherwise, that we will prevent unauthorized access to your information.

What Information Do We Collect:

In order to provide you with our services, we collect the following personal information about our users.

We gather certain information about you based upon your visit to our site. This information is compiled directly from you via our site, as well as through cookies on our site, and analyzed on both a personal and an aggregated basis.

When you use our site, we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a website stores on your computer's hard drive (if your web browser permits) that can later be retrieved to identify you to us. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site.

Within the preceding 12 months, we have collected the following types of personal information, and may collect and use the following types of personal information about you, which includes identifiers, information that identifies, relates to, describes, or is capable of being associated with you, and internet activity information including:

• the website's Uniform Resource Locator ("URL") that you just came from;
• which URL you next go to;
• your Internet Protocol ("IP") address;
• what web browser you are using;
• the server your computer is logged onto;
• the area code and zip code associated with your server; and
• whether you responded to a particular ad

A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.

You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case. Unless otherwise required by law, in the event that your browser request that we do not track you or store a cookie, our site is unable to honor such requests.

We may use an outside ad serving company to display banner advertisements on our site. As part of their service, they will place a separate cookie on your computer. Such third parties may collect and use personal information about you, including your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. We will not provide any such third party ad server with your personal information.

When you engage in certain activities on this site, such as ordering or utilizing a product or service, opting into to our newsletter or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us your first and last name, mailing address (including zip code), and email address. When ordering products or services on the site, you may be asked to provide a credit or debit card number. Depending upon the product or service, if you do not provide the requested information, you may not be able to obtain the product or service you want. You should be aware that if you enter any information during the information request process and then hit the “continue” button on that page, the information you have entered will be transmitted to us, even though you may not complete the process on subsequent pages. Purchasing any Lull product is contingent upon your agreeing to the Terms and Conditions and providing personal information as described above.

How Do We Use the Information We Collect:

We will use the above information to enhance the operation of our site, fill orders, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site's content, layout, and services. We may use such information to deliver information to you and to contact you regarding administrative notices. We may also use such information to resolve disputes, detect or prevent fraud, or troubleshoot problems and enforce our agreements with you, including our Terms of Use and this Privacy Policy. Your information may also be used by us or by third parties to whom we transfer it to provide the products or services you have requested.

With Whom Do We Share Your Information:

Other than your credit or debit card information (which we will only share with third parties as described below), we may share your personal information with third parties in accordance with the terms of this Privacy Policy and applicable state and federal law, and have shared personal information with third parties for a business or commercial purpose. We provide the products and services offered on our website through contractual arrangements with affiliates, service providers, and other third parties. We and such third parties use your personal information to operate our sites and to deliver their products and services.

For example, we must release your credit card or debit card information to the card-issuing bank to confirm payment for products and services purchased on this site; release your information to the third party that will provide the products or services that you ordered; and provide order information to third parties that help us provide customer service as well as detect and prevent fraud. We will encourage our service providers to adopt and post privacy policies. However, the use of your information by our service providers is governed by the privacy policies of those service providers, and is not subject to our control.

We may also provide information about our customers' sales, traffic patterns, and related site information to third party advertisers.

Occasionally we may be required by law enforcement or judicial authorities to provide information to the appropriate governmental authorities. We will disclose information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

From time to time we or our marketing partners will send you email newsletters and updates announcing special offers and/or new features as well as materials that are promotional in nature. These email updates may also include offers from our marketing partners that you may be interested in. As part of our service you will receive these updates. If you want to update your email address or stop receiving any of the updates, follow the unsubscribe procedures at the bottom of any newsletter or update that we or our marketing partners send to you. We reserve the right to share your information with our third party partners. Our third party partners may send you advertisements and special offers that may be of interest to you.

As we continue to develop our business, we might sell or buy assets. In such transactions, customer information collected through the site may be one of the transferred business assets. Also, in the event that we, or substantially all of our assets, are acquired, such customer information will be included within the transferred assets.

Privacy Policy of Third Parties:

Except as otherwise discussed in this Privacy Policy, this document only addresses our use and disclosure of information we collect from you. Other sites accessible through our site, and companies to whom your information is transferred, have their own privacy policies and data collection, use and disclosure practices. Please consult each site's privacy policy. We are not responsible for the policies or practices of third parties. Additionally, other companies that place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect. You should also be aware that unsubscribing from us will not automatically unsubscribe you from third parties’ lists and/or databases. If you wish to unsubscribe from receiving third party offers, please click here to unsubscribe and we will make commercially reasonable efforts to have your email removed from the lists of our third parties.

We may from time to time contract with third party vendors to provide ads to our customers on our behalf via the Internet or to send direct mail or catalogs to customers whom we think may be interested in our products or services. In order to do so, such vendor may collect anonymous information about your visits to our website using a “cookie”. A cookie is a small piece of data that is sent to your browser or mobile device by websites, mobile apps, and advertisements that you access or use. This data is stored on your browser or mobile device and helps websites and mobile apps to remember things about you to improve your experience with the website. Third party vendors may then pool the anonymous information that they collect from our website with other sources of information, which may include your name and mailing address, for purposes of determining whether you might be interested in receiving direct mail or a catalog. If you do not wish for cookies to be placed on your computer, most web browsers permit you to prevent that from taking place. However, please keep in mind that these technologies are an important part of how the website works; removing, rejecting or limiting the use of cookies or other similar technologies might affect the availability and functionality of the website. To opt-out of receiving our direct mail or catalogs, you may send us an email at support@lull.com or call us at 1-800-301-5845.

Opting Out:

If you no longer wish to receive our emails, newsletter or promotional offers, you may "opt-out" of receiving these communications by opting-out on our unsubscribe page or by clicking here to unsubscribe. Please note that opting not to receive email does not exempt you from receiving administrative emails, which include but are not limited to, notices about membership status changes and alterations to our Terms of Use.

Lull Messaging Service Privacy Policy

This Messaging Service Privacy Policy explains how Lull Ventures, LLC (hereinafter, "Lull," "We," "Us," "Our") collects, uses, and shares personal information about you in relation to Our text message marketing program (the "Messaging Service"). This Messaging Service Privacy Policy supplements Our Primary Privacy Policy. For more details, see the section titled "Primary Privacy Policy" below.

Changes to the Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. If there are any material changes to this Messaging Service Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Messaging Service Privacy Policy if you continue to use the Messaging Service after the new Messaging Service Privacy Policy takes effect.

Personal Information We Collect
When you sign up for the Messaging Service, We collect personal information such as your name, phone number, and email address. When you use the Messaging Service to send or receive messages, We collect communications metadata (e.g., the time/date a message was sent or received) and the contents of any communications you send or receive via the Messaging Service.

We may also collect information about you using cookies or similar technologies on Our website or other digital properties. Cookies are small text files placed on device browsers that store preferences and facilitate and enhance your experience. Cookies enable personalization of your experience via the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, We will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your personal information if you contact Us with questions about the Messaging Service or for customer service.

Use of Personal Information
We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service; to identify and prevent security risks; to prevent fraudulent, deceptive, and malicious activity including harassment and identify theft; and to verify and maintain the safety, quality, and accuracy of the Messaging Service. For example, We may use cookies to prefill your contact information, and to verify that you are authorized to consent to receive marketing messages to your device.

We may use your personal information to generate aggregated and/or de-identified information. Aggregated and/or de-identified information is not personal information and may be shared with any third party, including advertisers, promotional partners, and sponsors.

Sharing of Personal Information
We may share your personal information as contemplated in Our primary privacy policy, if you consent to Us doing so, as well as in the following circumstances:

• Third Parties that Help Provide the Messaging Service. We may share your personal information with third parties that help Us provide the Messaging Service (including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages, fraud prevention, maintaining the security of the Messaging Service, and to verify your device and contact information).
• Legal Requirements, Disclosures to Protect Us or Others. We may disclose any information We store associated with you to external parties if We, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, Our, or others' rights, property, or safety; enforce Our policies or contracts; collect amounts owed to Us; or assist with an investigation or prosecution of suspected or actual illegal activity.

Accurate Information
When you complete forms online or otherwise provide Us information in connection with the Messaging Service, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Messaging Service for an ulterior purpose, We may refuse you access to the Messaging Service and pursue any appropriate legal remedies.

Choices and Controls
Text messages may be sent via an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of Our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review Our Terms of Service.

Customer Care
If you are experiencing any problems with the Messaging Service, please visit https://lull.com and submit the form with details about your problem or your request for support, or email support@lull.com.

Supplemental California Privacy Notice
This Supplemental California Privacy Notice only applies to Our processing of personal information via the Messaging Service that is subject to the California Consumer Privacy Act of 2018 ("CCPA"). The CCPA provides California residents with the right to know what categories of personal information We have collected about them and whether We have disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:

Category of Personal Information Collected by Us

1. Identifiers
2. Personal information categories listed in Cal. Civ. Code § 1798.80(e)
3. Commercial information
4. Internet or other electronic network activity
5. Inferences drawn from other personal information to create a profile about a consumer

Categories of Third Parties Personal Information is Disclosed to for a Business Purpose

1. Service providers
2. Service providers
3. Service providers
4. Service providers
5. Service providers

The categories of sources from which We collect personal information and Our business and commercial purposes for using personal information are set forth above and in Our primary privacy policy.

Additional Privacy Rights for California Residents

Individual Rights under the CCPA.
The CCPA provides California residents with the right to request:

• Access to Personal Information, including obtaining access to or a copy of your personal information.
• Deletion of Personal Information

If you are a California resident and would like to exercise any of your rights under the CCPA, please contact Us at support@lull.com. We will process such requests in accordance with applicable laws.

"Sales" of Personal Information under the CCPA. For purposes of the CCPA, unless otherwise stated in Our primary privacy policy, We do not "sell" personal information, nor do we have actual knowledge of any "sale" of personal information of minors under 16 years of age.

Non-Discrimination. California residents have the right not to receive discriminatory treatment by Us for the exercise of their rights conferred by the CCPA.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact Us at support@lull.com.

Verification. When you make a request, We will ask you to provide sufficient information that allows Us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address or phone number associated with any personal information We have about you.

Primary Privacy Policy
By signing up to receive text messages from us, you also agree to Our Primary Privacy Policy. This Messaging Service Privacy Policy is strictly limited to the Messaging Service and does not limit or restrict any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.

Children's Privacy:

We take the privacy of children seriously. Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (“COPPA”), we will never knowingly request non-public personally identifiable information from anyone under the age of 13 without requesting parental consent. You must be an adult of 18 years or older to use the Site.

Your California Privacy Rights:

The California Consumer Privacy Act (CCPA), effective as of January 1, 2020, was created to protect the privacy and data of California consumers.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

NOTE: We do NOT sell the personal information of minors under 16 years of age without affirmative authorization. We do NOT sell your personal information to third parties. There are no financial incentives to disclose related to the sale of personal information, as we do not sell personal information. CCPA requires businesses to allow consumers to opt-out of having their information sold or licensed to third parties. Since we have never nor never will, sell or lease our consumer’s personal information, you do not need to opt-out of the sale.

What Information Do You Have:

At your request, we will provide details regarding the personal information we have collected related to you. A request to know can include a request for any or all of the following: (1) specific pieces of personal information that we have about you; (2) categories of personal information we have collected about you; (3) categories of sources from which the personal information is collected; (4) categories of personal information that we have sold or disclosed for a business purpose about you; (5) categories of third parties to whom the personal information was sold or disclosed for a business purpose; and (6) the business or commercial purpose for collecting or selling personal information.

To request information, you will need to click on the link below, or the “What Information Do You Have?” link in the footer of our homepage, fill out a form and a Support representative will contact you shortly thereafter.

If you elect to use an authorized agent to exercise your right to submit a request, we may request proof of your consent to utilize such authorized agent as well as verification of your own identity, before processing the request. We will only use the information which you submit to us in conjunction with your request to know for the express purposes of verification and providing you with responsive information to your request, if required.

Upon submission of your request to know, we will respond with a confirmation status of your request within 10 days and provide information about our processing of your request, and verification process. We will verify your request using the information associated with your account, including your email address. Government identification may be required. Unless we otherwise notify you, we will respond to your request to know within 45 days.

Click here to request your CCPA personal data collection form. You may also contact us via email at support@lull.com

Request to Delete Your Information:

You have the right to request deletion of the personal data we have collected about you in the last 12 months. If you elect to use an authorized agent to exercise your right to request deletion, we may request proof of your consent to utilize such authorized agent as well as verification of your own identity, before processing the request. We will only use the information which you submit to us in conjunction with verification for the express purposes of verification and processing your request to delete, if required.

To request deletion of your information, you will need to click on the link below, or the “Request to Delete” link in the footer of our homepage, fill out a form and a Support representative will contact you shortly thereafter.

Upon submission of your request to delete, we will respond with a confirmation of our receipt of your request within 10 days and provide information about our processing of your request, and verification. We will verify your request using the information you have provided through our form. Government identification may be required.

Once verified, we will endeavor to comply with your request. However, please note that there are certain instances enumerated in California Civil Code Section 1798.105(d) where we are not required to delete a consumer’s personal information, including but not limited to if it is necessary for us to maintain in order to complete a transaction for which the personal information was collected, or to provide a good or service requested by the consumer, or to comply with a legal obligation. For instance, we are not required to delete personal information which is necessary to maintain suppression files for those individuals who have opted out of receiving email marketing. If we are not able to verify your request, we will notify you as well. Unless we otherwise notify you, we will respond to your request to delete within 45 days.

NOTE: Deleting information from our database is irreversible. Doing so may impact your ability to receive a refund or otherwise be serviced at the highest level of which we strive.

Click here to delete your information from our database. You may also contact us via email at support@lull.com

Changes to Our Policy:

We may find it necessary or be legally obligated to update this Privacy Policy from time to time, so please review it frequently. When we do, we will post those changes on this page and update the effective date so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it.

You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or using our site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this site. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this site and this Policy periodically and to be aware of any modifications. Your use of the site after such modifications will constitute your acknowledgment of the modified Policy; and agreement to abide and be bound by the modified Policy.

Miscellaneous/Contact Information:

You must be at least 18 years old to use this site. We do not knowingly collect, use or disclose information about visitors who are under 18 years of age. The site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about this Privacy Policy, the practices of this site, or your dealings with th
s site, please contact us at:

Lull
Attn: Customer Support
3905 State Street Suite 7374
Santa Barbara, CA 93105

We are available to you during normal business hours to answer any privacy-related questions or concerns you might have. Please call our Customer Support team at 1-800-301-5845.

Thank you for becoming familiar with the Lull.com privacy policy. You can always contact us with any questions

Further, if you have a disability which interferes with your ability to access this Privacy Policy, we can make accommodations to present the policy in an alternative format, to assist you. If you would like to receive this information in another format that is accessible to your needs (for example: audio, large print, etc.) please contact our Customer Support team at 1-800-301-5845.

Other Internet Privacy Resources:

We invite you to learn more about your privacy rights on the Internet. The following resources provide an array of information and services you might find helpful and informative. Electronic Privacy and Information Center (EPIC) EPIC is a public interest research center in Washington, DC. Established in 1994, EPIC works in association with Privacy International, an international human rights group based in London, and is a member of the Global Internet Liberty Campaign and the Internet Privacy Coalition. The Federal Trade Commission (FTC) The Federal Trade Commission enforces a variety of federal antitrust and consumer protection laws. The commission works to enhance the smooth operation of the marketplace by eliminating acts or practices that are unfair or deceptive. National Fraud Information Center (NFIC) The National Fraud Information Center is a project of the National Consumers League, America's oldest nonprofit consumer organization. NFIC helps consumers report fraud and offers advice on how to avoid being victimized. The Privacy Rights Clearinghouse (PRC) PRC provides consumers with valuable information on protecting their personal privacy.

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