Mattress Buying Guide

If you’re reading this, it must be time for a new mattress. And you’re probably not exactly thrilled with the thought of all of the confusion, frustration, and expense that comes with mattress shopping.

The thought of buying a new mattress might be making you sweat a bit, but think about this: if you’re getting the recommended 8 hours of sleep per night, that means you spend a minimum of 1/3 of your life in bed, and that means that your mattress is arguably the most important piece of furniture in your home.

We know that replacing your mattress can be an exhausting undertaking, so we created this guide to help you decide which mattress will best meet your needs. The following points on how to pick the perfect mattress will help you to make an informed choice and rest easy on your new bed.

1 Choosing the Right Mattress

With so many mattress options (air, innerspring, hybrid, memory foam, and even water, just to name a handful), it’s hard to know where to start. Why not take a look at what other mattress shoppers have to say? This chart shows customer satisfaction ratings from over 20,000 actual customer experiences with various mattress types.

Air 78%
Futon 76%
Hybrid 72%
Latex 80%
Memory Foam 81%
Spring 64%
Water 79%

Data from Sleep Like The Dead

The Bottom Line

Memory foam and latex mattresses have the highest owner satisfaction ratings, followed by water and air-based beds.

2 Soft or Firm?

Getting that “just right” feel can mean the difference between restless nights and peaceful sleep. Not sure if you need a softer or firmer mattress? Use this scale to guide you in making the right choice for your sleeping needs.


I am a side sleeper
I don’t have regular or recurring back or joint pain
I currently sleep on a soft mattress and like it


I am a back or stomach sleeper
I experience regular or recurring back or joint pain
I currently sleep on a firm mattress and like it

Back and joint pain are the biggest indicators that your mattress is too soft. If you’ve slept on softer mattresses for many years but experience back or joint pain then perhaps it is time for you to give a firmer mattress a try. Tests conducted by an independent consumer product lab rate Original Lull Mattress firmness a 6 based on a scale of 1 (very soft) to 10 (extremely firm).

Original Lull Mattress Firmness

Watch on

3 Buy Direct vs. Pay Retail

A quality mattress can easily set you back several thousands of dollars. Why so much? When you buy from a traditional retail store, you end up paying for a lot more than just manufacturing costs. You’re also paying for the multiple markups and sales commissions that come along with the process of selling traditional retail products.

Lull Mattresses

Factory Direct

Sold Directly to You

Traditional Retail




Final Price

At just 1/3 of the price that you will pay for your mattress in a retail store, buying direct from Lull can save you up to $2,000. That’s smart shopping!

Traditional Retail


The Original Lull Mattress








Fair Profit





Retail Total


*Queen Comparison
Lull Total


4 Shop Online or Go the Traditional Retail Route?

For years, mattress shopping has meant pretty much the same painful experience – dragging yourself out to big-box furniture stores or your local retail mattress outlet and spending hours of your precious weekend trolling the aisles in pursuit of the perfect mattress.

Thankfully, we have some more options today. Shopping for your mattress online and having it shipped directly to your door is quickly becoming as popular as any other type of online shopping. Here’s why…

5 Minute Decision


365 Night Decision

Nobody wants to make a snap decision when it comes to an expensive purchase, but that’s exactly what you have to deal with when it comes to traditional retail mattress shopping. You stretch out on a mattress fully-clothed while a salesperson hovers over you, and then you fork over a few thousand dollars after about 5 minutes of deliberation. What could go wrong, right?

What if you could take the mattress home with you and give it a real trial run before choosing to sleep on it for the next decade or so? Lull’s Risk-Free 365 Night Trial invites you to literally “sleep on it” for 365 nights to make sure that you’ve chosen the right mattress for you.

Borrow a Truck


Free Delivery

Buying a mattress via the traditional retail route also means paying extra fees for home delivery. Or borrowing your buddy’s truck (and muscles) to help you lug your new mattress home.

Buying direct from Lull means free shipping, right to your front door. Lull uses innovative technology that compresses and rolls your mattress into a box the size of a mini-fridge for easy delivery and setup. Un-wrapping your mattress takes minutes and you can sleep on it that night. Easy as that.

Re-Stocking Fees


Free Returns

What if your new mattress just isn’t doing it for you? Can you return it, and how big of a hassle will it be? Make sure you check the fine print on your receipt! Traditional retail stores typically charge a re-stocking fee for returned items, and may even charge you to pick it up and take it back.

Lull has a 95% customer satisfaction rating, but if you happen to be one of the 5% that doesn’t love Lull, we’ll pick up your mattress during the 365-night trial period (for free!) and give you a full refund. How’s that for no hassle? Oh, and we’ll do our best to live up to our environmental and social responsibility by working to find a charity that can get the mattress into the home of a family in need, instead of just letting it end up in a landfill. That’s the Lull difference!

Box of Comfort

See for yourself how Lull can deliver a premium three-layer memory foam mattress in a small box for free.

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